In a recent webinar hosted by MindMap AI, Thomas Dori, CEO of Anwert and a software-engineer-turned-marketer, shared how mind mapping transforms the way agencies build and implement marketing strategies. With real-world case studies and a structured approach, Thomas demonstrated how his agency uses AI-powered mind maps to guide clients from initial analysis through execution.
Whether you’re a founder, marketer, or consultant, Thomas’s framework offers an actionable template for aligning teams and setting clear, measurable goals.
Why Use Mind Mapping in Marketing Strategy?
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Makes complex ideas visible in one shared view.
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Helps teams align across goals, audiences, and execution.
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Breaks large strategy sessions into trackable, modular pieces.
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Supports real-time workshops and long-term planning.
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Encourages clarity through structure, visuals, and feedback.
What Are Common Challenges in Building Marketing Strategies?
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Teams unsure of existing resources, skills, or content.
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Strategy scattered across docs, slides, and emails.
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Goals unclear or unmeasurable.
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Too many target audiences and channels.
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Inconsistent brand voice and experience.
How MindMap AI Supports Strategic Marketing
Start with a Coffee Chat:
Discovery meetings uncover fit and build trust.
Run Analysis Workshops:
Use mind maps to map markets, trends, competitors, and internal resources.
Document Brand Foundations:
Values, tone of voice, archetypes, and brand personality, all mapped visually.
Create Strategy Maps:
Define audiences, messaging, content plans, and customer journeys.
Set Objectives with OKRs:
Use mind maps to align goals with measurable key results and activities.
Plan Execution:
Break strategies into tasks and workflows using mind maps as a shared workspace.
What Goes Into a Strong Marketing Strategy
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Brand Foundations: Values, mission, vision, tone of voice, personality (e.g., Jungian archetypes).
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Audience Development: Personas, market selection, journey mapping.
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Channel Focus: Avoid omnipresence, choose what fits your capacity.
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Content Inventory: Discover existing assets before creating new ones.
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OKRs + 4DX: Combine aspirational goals with measurable outcomes and actionable tasks.
What Are Some Key Recommendations for Teams and Agencies?
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Use mind maps to run strategic workshops and engage clients.
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Document everything, nothing should live only in someone’s head.
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Create internal consistency around language, visuals, and experience.
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Treat strategy as an ongoing process, not a one-time deck.
Key Takeaways from Thomas’ Webinar
1. Start with Discovery & Alignment
Begin with informal coffee chats and deep-dive analysis sessions to uncover market trends, internal resources, and strategic alignment. Use mind maps to visualize and clarify everything in real-time.
2. Map Your Brand Foundations Clearly
Define your brand’s values, tone of voice, mission, and personality. Capture visual and verbal identity in a centralized brand guide to ensure team-wide consistency.
3. Understand Your Audience Deeply
Build personas, clarify markets, and map customer journeys, identifying all key touchpoints. Avoid trying to serve everyone; focus and prioritize for impact.
4. Set Real Goals Using OKRs & 4DX
Use mind maps to structure marketing goals using Objectives, Key Results, and Key Activities. This helps teams focus on what’s measurable, actionable, and tied to business outcomes.
5. Document Everything Visually
Mind maps help centralize scattered strategy pieces, turning vague ideas into visual clarity. They work better than slides or docs for sharing strategy with teams or clients.
6. Execution Is Iterative—Keep Improving
Avoid overwhelming visuals. Break execution into smaller maps or phases. Review KPIs regularly, adapt based on feedback, and treat strategy as a living process, not a static plan.
Frequently Asked Questions (FAQ)
1. How do mind maps help with marketing strategy?
They make complex strategies easy to visualize, align teams, and track progress from planning to execution.
2. Can I use mind maps with clients or just internally?
Both! Mind maps are great for running client workshops and keeping internal teams aligned on goals.
3. How do I track results with mind maps?
Use OKRs and 4DX frameworks in your map, then review key results regularly through reports or dashboards.
4. What tools work best with mind mapping for strategy?
MindMap AI is ideal, it combines visual structure with AI support for faster, smarter strategy building.
