Digital Marketing Curriculum Overview
The Digital Marketing Curriculum provides a structured, four-month learning path covering essential and advanced digital marketing skills. It progresses from foundational concepts like SEO and website development to specialized areas such as paid advertising, content marketing, e-commerce, and data analytics, culminating in practical projects and AI integration for comprehensive career readiness.
Key Takeaways
Master foundational digital marketing principles and website development.
Gain expertise in advanced SEO, Meta Ads, and Google Ads strategies.
Learn CRO, content, e-commerce, email, and WhatsApp marketing.
Develop skills in advanced analytics, GTM, and AI for marketing.
Prepare for agency roles, digital product creation, and final projects.
What foundational skills are essential for digital marketing?
The first month of the curriculum establishes core digital marketing concepts, covering an introduction to the field, practical website development using WordPress, and fundamental SEO techniques. This phase emphasizes understanding the digital landscape, building an online presence, and optimizing for search engines, providing a robust base for all subsequent learning modules.
- Introduction to Digital Marketing: Learn digital overview, customer journey, channels, media types, trends, data-driven marketing, KPIs, and compliance.
- Website Development (WordPress): Master domain/hosting, WordPress setup, themes, plugins, page structuring, mobile design, speed optimization, and analytics integration.
- SEO Fundamentals: Explore keyword research, on-page optimization, URL structuring, local SEO, Google Search Console, and off-page SEO strategies.
How can advanced SEO, Meta Ads, and Google Ads elevate digital campaigns?
The second month delves into advanced strategies for search engine optimization and paid advertising, focusing on Meta Ads (Facebook & Instagram) and Google Ads. This module equips learners with the expertise to conduct in-depth SEO audits, create highly targeted ad campaigns, and optimize bidding strategies for maximum return on investment across major platforms.
- Advanced SEO: Develop expertise in advanced keyword techniques, content gap analysis, voice search, eCommerce SEO, featured snippet optimization, and technical SEO audits.
- Meta Ads (Facebook & Instagram Advertising): Learn campaign setup, audience segmentation, custom/lookalike audiences, ad formats, Meta Pixel, budget optimization, and retargeting techniques.
- Google Ads: Master Keyword Planner, ad copywriting, ad extensions, Quality Score, campaign structuring, negative keywords, conversion tracking, and automated bidding strategies.
What strategies drive conversion, content engagement, and direct customer communication?
Month three focuses on optimizing user experience and direct communication channels to drive conversions and foster engagement. It covers Conversion Rate Optimization (CRO), comprehensive content marketing strategies, e-commerce platforms like Shopify, and effective email and WhatsApp marketing techniques, ensuring a holistic approach to customer acquisition and retention.
- Conversion Rate Optimization (CRO): Understand CRO basics, A/B testing, user behavior analysis, conversion goals, landing page optimization, heatmaps, and call-to-action effectiveness.
- Content Marketing Fundamentals: Develop content strategies, identify target audiences, explore various content types, manage editorial calendars, and master SEO-driven content creation and distribution.
- E-commerce, Dropshipping & Shopify: Gain insights into e-commerce business models, successful online store elements, niche selection, Shopify setup, product management, and customer experience optimization.
- Email Marketing (Mailchimp & Bravo): Learn email list building, segmentation, campaign creation, automated sequences, personalization, A/B testing, and performance analysis.
- WhatsApp Marketing (Wati & Automation): Explore Wati setup, WhatsApp Business API, campaign creation, automated responses, best practices, and CRM integration for direct messaging.
How do advanced analytics, GTM, and AI shape future digital marketing success?
The final month integrates advanced analytical tools, Google Tag Manager, and artificial intelligence to prepare learners for strategic decision-making and future trends. It also covers the practicalities of starting a digital marketing agency, creating digital products, and culminates in final projects that apply all acquired knowledge in real-world scenarios.
- Google Tag Manager (GTM): Learn GTM introduction, interface understanding, tags, triggers, variables, event/interaction tracking, conversion tracking, and Google Analytics integration.
- Advanced Analytics (GA4): Transition from Universal Analytics, understand GA4 interface, property/data stream setup, event/conversion tracking, user behavior analysis, and custom reports.
- Starting a Digital Marketing Agency: Acquire knowledge on foundation building, agency structure, client acquisition, client relationship management, agency scaling, and team hiring.
- AI & Prompt Engineering: Explore AI introduction, prompt engineering basics, effective ChatGPT use, AI text generation, AI art, AI copywriting, and AI blog writing.
- Digital Products: Identify opportunities, understand types of digital products, utilize AI tools for creation, set up websites, and implement marketing/promotion strategies.
- Final Projects & Presentations: Engage in project guidelines, group work, real-world scenario application, class presentations, peer reviews, and portfolio creation.
Frequently Asked Questions
What is covered in the first month of the curriculum?
The first month focuses on digital marketing foundations, including an introduction to core concepts, WordPress website development, and essential SEO principles for online visibility.
How does the curriculum address paid advertising?
Month two extensively covers paid advertising, detailing Meta Ads (Facebook & Instagram) and Google Ads, including campaign setup, audience targeting, bidding strategies, and performance optimization.
What advanced topics are included in the final month?
The final month delves into advanced analytics (GA4), Google Tag Manager, AI and prompt engineering, digital product creation, and practical final projects for real-world application.
